EmPOWERED Innovation Academy
This experience is for brands with a digital health tech focus that are preparing to raise or are in the process of raising either pre-seed or Series A Funding.
Healthcare systems are complex and multifaceted. The global pandemic expedited many digital initiatives to better everyday life, but it has also left many health systems in chaos and painfully aware of their digital shortcomings. As a result, the healthcare sector is ripe for digital disruption, and there has been a drastic increase in the application scope of digital solutions in healthcare IT systems and more. The Innovation Academy is your partner as you navigate your brand through the fluid and regulatory changes impacting the health tech industry.
What to expect:
You may want to sell or be acquired. We get it. This section zeros in on tools and topics that will help you amplify and hopefully, propel your brand forward in saturated markets. Whether you’re preparing for a Series A or B round of funding, you will have access to resources that will help you go deeper in understanding complexity.
“Listen.
Any story
worth telling
is worth
telling twice.”
—Rafiki from The Lion King
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Course Library
Refine, Test and Prove Your Business’s Focus
A clear understanding of the problem you want to solve will help you determine the right goals to target and the factors and conditions required to determine success.
What You’ll Learn:
Understand how to refine, test and prove the solution to a problem you’ve identified.
A framework for asking the right questions to support the logic behind why your company exists
Discover Your Moonshot
Moonshot thinking refers to choosing a huge, seemingly insurmountable problem and proposing a radical solution to that problem using disruptive technology.
What You’ll Learn:
Understanding the power and importance of moonshots
Reviewing successful moonshots
Building a 10-word moonshot statement
Understanding Business Models (Advanced)
Building a home requires a blueprint, ensuring that each element of that home lasts and can withstand the elements of time. Your business model is like a blueprint to help you combine the right components to ensure your investment is soundly managed and grows.
What You’ll Learn:
How to build a customer journey map
Your Go-to-Market Strategy (GTM)
Your profit model
Key drivers of profitability
The top 10 business models
Your Brand’s Story
The brand’s story works in two ways:
1. To quickly convey what you do.
2. To concisely convey why the market should trust you.
Learn how to build a brand story that builds trust and finds customers.
What You’ll Learn:
Understand and choose your brand type.
Build a brand experience that supports your brand type.
Tips for owning the room and being center-stage ready
Your Customer’s Story
Your customer’s story is complicated. As you look at ways to connect with them, understanding their journeys provides you with critical data to connect the dots between what you offer and what they need.
What You’ll Learn:
Understand how to unlock and analyze qualitative data.
Expand the vision beyond the customer to their environment for additional context.
Craft the customer’s story.
Your Product’s Story
A product or service can be copied by a competitor; a brand is unique.
Find or keep your competitive edge in the market by thinking outside of the box and challenge your thinking about your current product’s design.
What You’ll Learn:
Using design thinking methodologies, you’ll be guided through an iterative process to test and improve your business’s focus.
Build low-fidelity and high level prototypes to test your theory.
How to host a stakeholder review to gather data
Craft (or sharpen) a Unique Value Proposition (UVP) statement.
Business Finance Basics
This section aims to help you understand how to maximize the value of a business through effective financial planning, resource management, and finance growth while always being mindful of risk and profitability.
What You’ll Learn:
Balance Sheet Basics
Income Statement Basics
Profit and Loss Basics
Tips for Getting Your Financial House in Order
Level Up Your Fundraising II
This section will teach you the various options for selecting the appropriate funding vehicles for your business model.
What You’ll Learn:
Bootstrapping
Angel investing
Fundraising for nonprofits
Small-business grants: Where to find free money
Participating in the ETS accelerators or the SIFs
Promotion & Publicity II
To survive and grow your business, you need customers. To get customers, you need to promote your business. From your website to social media, there are plenty of creative, low-cost, free methods to get the word out and generate buzz to attract customers.
What You’ll Learn:
How to leverage your website
Where to find your customers
How to be a trusted adviser and influencer in your market
Tips for where to promote yourself
Your Impact Story
Discover and craft the data-driven story of your organization’s programs and services impact on communities. Deliver that story in ways that increase support, engagement, and repeat funding.
What You’ll Explore:
Learn key concepts in crafting your organization’s impact measurement strategies and results framework.
Data-driven storytelling
Collect data in ways that directly support your organization’s impact strategies and its intended results.
Engage with stakeholders, collect and evaluate their feedback in appropriate and productive ways.
Ask the right questions to help you deliver the right evidence-based impact.
Tips for affordable and accessible tools for finding, monitoring, and capturing data
The Role of Public Policy
Big ideas can be more significant when your innovation affects not just the symptoms of the problem but the foundation of the problem itself. This section introduces ways to add a public policy strategy to your vision so that your innovation can further affect positive, measurable societal change.
You’ve Got This!
It takes guts to bring an idea to life. Start by celebrating that fact! However, if this venture is new for you, you’re probably walking into unknown territory, which can be stressful. This is your corner dedicated to helping your exhale, reconnect with the joy of the pursuit of making the impossible happen.
What You’ll Explore:
Grit
Imposter Syndrome
Failure
High performance
Physical strength
Mental strength
Frequently Asked Questions